April 20, 2007 How (Not) to Bottle a Generation
> She likes how he blogs, her texts turn him on. It’s intense. For right now.
–_press copy from Calvin Klein’s_ in2u _fragrance_
Need to get in good with bloggers and social-network-ites? Doing the opposite of [what Calvin Klein’s doing][ck] couldn’t hurt.
[ck]: http://www.nytimes.com/2007/03/08/fashion/08CALVIN.html?ex=1331182800&en=b64fffc68152e253&ei=5124&partner=permalink&exprod=permalink “NYT piece on Calvin Klein’s new marketing push”